Social Media Marketing & Advertising

Want effective social campaigns?

Your posts don't generate engagement? Ad campaigns don't convert? You need a data-driven strategy that combines creativity, analysis and continuous optimization to achieve your business goals.

Do you recognize these situations?

❌ Your social posts don't generate engagement or conversions

❌ Ad campaigns burn budget without measurable results

❌ You don't know what competitors post and how to differentiate

❌ Missing a coherent and planned content strategy

Without a data-driven strategy and professional creativity, social media becomes a cost instead of an investment. You need an integrated approach that combines analysis, quality content and targeted advertising.

Our Social Media Services

A complete strategic approach that combines analysis, creativity and performance marketing to maximize ROI of your social channels.

Strategy Analisi Strategie e Dati Data Analysis

In-depth study of current performance, identification of relevant KPIs and definition of measurable goals to guide all social activities.

  • Complete audit of existing social channels
  • Historical performance and trend analysis
  • KPI definition and SMART objectives
  • Custom dashboards for real-time monitoring

Competitor Analysis

In-depth competitive benchmark to identify best practices, market gaps and strategic differentiation opportunities.

  • Direct and indirect competitor mapping
  • Content and advertising strategy analysis
  • Performance and engagement rate benchmark
  • Positioning opportunity identification

Monitoring Monitoraggio e Previsioni Forecasting

Continuous performance tracking, predictive trend analysis and optimization proactive strategies to maximize results.

  • Real-time key metrics monitoring
  • Trend forecasting and emerging opportunities
  • Automatic alerts on anomalies and spikes
  • Monthly reports with actionable insights

Content Theme Development

Creation of a coherent content strategy with editorial calendar, effective storytelling and persuasive copy for each platform.

  • Personalized content strategy for target
  • Monthly multi-platform editorial calendar
  • Engagement-optimized copywriting
  • Brand-aligned and authentic storytelling

Creativity Creatività e User Experience User Experience

Impactful visual design, UX optimization for each platform and creation of graphic assets that capture attention and drive action.

  • Professional graphic design for posts and ads
  • UX optimization to maximize conversions
  • Brand-consistent custom templates
  • Creative A/B testing for optimal performance

Social Advertising

Data-driven advertising campaigns on Meta, LinkedIn and TikTok with targeting advanced, continuous optimization and ROI maximization.

  • Meta Ads campaigns (Facebook Campagne Meta Ads (Facebook & Instagram) Instagram)
  • LinkedIn Ads for B2B and lead generation
  • TikTok Ads for young target and virality
  • Advanced retargeting and lookalike audiences

Community Management

Professional community management with proactive engagement, customer care timely and building authentic relationships with your audience.

Comment and direct message moderation
Social customer care with defined SLAs
Proactive engagement with followers and prospects
Crisis management and reputation monitoring

Why Choose Our Approach

Data-Driven Data-Driven & Misurabile Measurable

Every decision is data-driven. We track relevant KPIs, optimize continuously and demonstrate concrete ROI with transparent reports.

Professional Creativity

Impactful design and persuasive copywriting that capture attention, tell your brand story and drive action.

Continuous Optimization

We don't stop at launch. We monitor, test and optimize constantly to improve performance and maximize results.

Human-Centered Approach

We build authentic relationships with your community, not just numbers. Every interaction is an opportunity to strengthen your brand.

Ready to Revolutionize Your Social Presence?

Let's talk about your social strategy. Request a free consultation and discover how we can help you achieve your goals.

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Studio Strategico Digitale e AI
Digital & AI, Uniquely Human

Dal 1997 | 29 anni di eccellenza digitale

Servizi

  • Consulenza Strategica Digitale & AI
  • Trasformazione e Innovazione
  • Digital Communication
  • Accessibilità e Inclusione
  • Welfare Digitale

Contatti

© 2026 – ARACHNO S.r.l. – Società a socio unico

Sede legale: Viale Enrico Forlanini, 23 – 20134 Milano

Registro delle Imprese di Milano – Cod. Fisc./P. IVA: IT04793590961

Capitale Sociale € 100.000 i.v.

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