The New Face of Ports of Genoa
Brand Identity for the Western Ligurian Sea Port Authority
Logo Reveal — Ports of Genoa, new visual identity 2026
A Sign for the Future
The new Ports of Genoa logo is not a simple graphic restyling, but the visual synthesis of a new strategic posture. We leave behind the descriptive representation of the past to embrace a symbol that speaks of system, speed, and responsibility.
It is a mark designed not only to identify an institution, but to compete as a fundamental infrastructure in the Mediterranean.
The Anatomy of the Mark
The Symbol
Four geometric modules represent the four basins of the system: Vado, Savona, Prà and Genova. The diagonal composition evokes the stripes of a Merchant Navy Captain — competence, authority, governance.
The Colour
The chromatic gradient is a visual timeline: from deep Navy Blue (sea, tradition) to luminous Aqua Green (land, sustainability). The tricolour closes as a dynamic signature — the pride of Italian logistics.
The Name
"GENOA" solid and dominant affirms the territorial brand. "PORTS" light and elegant defines the function. The italic "of" softens the geometry, reminding us that behind containers there are people.
The Strategic Context
A project born from an in-depth analysis of the positioning of the world's leading port systems
Global Benchmark
Comparative analysis of brand identities of the world's leading port systems: from Rotterdam to Singapore, from Hamburg to Shanghai.
Second Consecutive Identity
After creating the first visual identity in 2018, Arachno was chosen again to redesign the port system's face — a confirmation of trust and expertise.
EUR 3.6 Billion Investment
The new identity accompanies a programme of infrastructural, environmental, technological and digital interventions worth over EUR 3.6 billion.
Italy's Leading Port System
The port system of Genoa, Prà, Savona and Vado is Italy's first for traffic directed to the most productive areas of the North West.
European Logistics Corridors
A strategic hub for international trade from East to West, with an integrated logistics platform and global maritime connections.
"This project represents the fusion between the authority of an institution and the dynamism of a modern system. We sought a sign that was solid in its roots yet swift in its intentions — the face of a port that looks towards the horizon."
Sergio Sini
Founder & CEO, AI4Ideals & Arachno